Marketing

Madison, the marketing agent

Handles your brand's content: finds the topics, writes, designs, edits the videos and publishes them when you approve them.

It is not a generalist assistant. We set it up with your voice, your palette and your channels.

Fixed price

Open agent (OpenClaw or Hermes): Setup €10,800, + €590/month. On a server for your company; it talks to you on Telegram or WhatsApp. IGI not included.

Roles

7

specialists in a single agent

Hours

52 h

saved every week

The roles it covers

  • Content strategist
  • Copywriter
  • Graphic designer
  • Filmmakerb-roll
  • Video editor
  • Motion graphics
  • Social media manager
Madisonat work

This week's ideas

From 50 sources to 10 ideas

  • Forums
  • Newsletters
  • Clients
  • Reports

10 ideas, none repeated

Three tasks you should no longer do by handProductivity92
What nobody tells you about AI in a small businessOpinion88
Before and after: a quote in five minutesCase81
Common mistakes when adding a chat to your websiteEducation76

Each idea comes with its source. If you have already published it, it does not come up again.

This week's reel and post

Script · 45 s reel

  1. Hook“You pay for an AI your team doesn't use.”
  2. ProblemEveryone asks it random things and nobody turns that into a process.
  3. SolutionAn agent with one specific job, connected to your tools.
  4. Call to actionType “process” and we'll send you the checklist.

LinkedIn post · 3 hooks

  1. The AI you pay for and nobody uses.
  2. Your team already has AI. What it lacks is a process.
  3. Three questions before you buy more licences.
  • Voice check
  • Source cited

Three carousels, one animated

Built in code with the brand's palette; the last one with every slide in motion.

  • Contact sheet of a 13-slide carousel in Catalan, light background and blue headlines
  • Contact sheet of a 7-slide carousel: four questions before automating

B-roll by type

Each type in its brand's palette.

  • Noir collage
  • AI transformation
  • Typographic template
  • Sheet of typographic templates made in code, on paper
    Templates in code
  • Collage

From raw to edited reel

Edited reel
Before
After
Subtitle sample for the personal brand, with one word highlighted in red

Publishes when you approve

This week

  • ReelTuesday, 9:00
  • ReelTuesday, 18:00
  • PostThursday, 8:30

Metrics in the CRM

Reel · The AI you don't use4,820312
Carousel · Four questions2,14096
Reel · Before and after6,310405

Real carousels, b-roll and videos from Madison. The ideas, script, publishing and metrics are sample data.

What it does

  • Reads the sources you follow and pulls out the week's ideas, each with its source and without repeating what you have already published.
  • Writes the scripts and copy for Instagram, TikTok and LinkedIn in your voice, and designs the carousels with your palette.
  • Makes the b-roll and the avatar videos, animates the graphics in code and edits the reels with cuts, subtitles and sound effects.
  • Publishes and schedules on Instagram, TikTok and LinkedIn when you approve it, and logs each piece's metrics in the CRM.

Madison's week, step by step

  1. Trends

    The sources you follow, read every week.

  2. Ideas

    With a score and a pillar, without repeating what you have already published.

  3. Script and copy

    Reel scripts and copy in your voice.

  4. Carousels

    Designed in code with your palette.

  5. B-roll

    Collage, templates and AI clips for each reel.

  6. Editing (cuts, subs and sfx)

    The edited reel, ready for review.

  7. Motion

    Motion graphics made in code, with the brand's templates.

  8. Publishing

    On Instagram, TikTok and LinkedIn when you approve.

    a person decides

  9. Metrics in the CRM

    The data for each piece, logged in the CRM.

Product, fixed price

Madison is installed with a fixed scope and a fixed price. You choose where it runs.

  • Copilot

    Runs in the terminal with Claude Code, Codex or any CLI, within your company's AI subscription, with no server of its own.

    €6,300setup

    + €450/month

  • Open agent

    Your own agent on a server for your company, between the Copilot and LangChain. It talks to you on Telegram or WhatsApp, with memory and scheduled tasks.

    €10,800setup

    + €590/month

  • Persistent agent

    The same agent, built with LangChain on a server for your company. It does not depend on any subscription: models are paid per use, with your keys.

    €18,000setup

    + €720/month

The fee includes

The monthly fee is the Monthly maintenance:

  • Updates, checks and diagnosis.
  • Our own bugs, fixed at no cost.
  • Adapting the agent when the model, the tools or the APIs change.
  • Minor template and brand tweaks, within the accepted scope.
  • Review of the spending log and the caps.

Paid separately

  • With the Copilot: your company's AI subscription (Claude or Codex).
  • API keys for the search services, on your account.
  • AI image and clip generation (Replicate), at cost, with a cap and prior approval.
  • Airtable or your CRM, on your account.
  • With the open or the persistent agent: the server, at cost, and model usage.
  • New brands, channels or capabilities: quoted separately.

How it is built

Madison, inside

Each skill is a subagent. Nothing is published without your yes.

Your social networks

  • Instagram
  • TikTok
  • LinkedIn
  • Or any network you like

Your tools

  • Your CRM
  • Google Drive
  • The sources you follow
  • Microsoft 365

Your brand

  • Voice
  • Palette
  • Templates
  • Your products
  • What to say and what not
  • Documents
Marketing agentMadison
  • IdeasFrom the sources you follow, never repeating what you already published.
  • Script and copyReel scripts and posts in your voice.
  • CarouselsDesigned in code with your palette.
  • B-rollCollage, templates and AI clips for each reel.
  • EditingCuts, subtitles and sound effects.
  • MotionMotion graphics made in code, with the brand's templates.
  • Avatar videoAvatar videos made from the script.
  • Publishing and metricsPublishes when you approve and logs the data in the CRM.

What comes out

  • The reel, ready to publish

  • Carousels

  • LinkedIn posts

  • The metrics, in the CRM

Real results

Real pieces made by Madison for two brands, a company brand and a personal one.

From raw to edited reel

The edited reel, with the voice, the music and the sound effects. Beside it, the same take before and after the edit, and each brand's subtitles.

Edited reel45 s
BeforeThe raw take
AfterWith the chat and the b-roll

Subtitles

Company brand
Subtitle sample for the personal brand, with one word highlighted in red
Personal brand

B-roll by type

Each type in its brand's palette.

  • Noir collagePersonal brand
  • Noir collagePersonal brand
  • AI transformationPersonal brand
  • Typographic templatePersonal brand
  • CollageCompany brand
  • Sheet of typographic templates made in code, on paper
    Templates in codeCompany brand

Three carousels, two animated

Built in code with the brand's palette; the first two with every slide in motion.

  • Company brandVideo · 7 slides
  • Company brandVideo · 7 slides
  • Company brand13 slides

From topic to text

The research, the ideas table, the script and the draft. Open them full size.

  • Weekly research: 83 signals boiled down to a top 10, with pillar and score.Sources and links omitted.
  • Ideas table: topics with score, pillar and status.Mock-up with the real schema and public headlines; not a screenshot.
  • A 59-second reel script, step by step.
  • LinkedIn draft: three hooks, review and final text.

A week with Madison

From Monday's topic to the published reel: a week of content, step by step.

Custom

Madison is the base. If your marketing needs more, we extend it with more brands, more channels and your tools.

Custom

The productMadison
  • Ideas
  • Script and copy
  • Carousels
  • B-roll
  • Editing
  • Motion
  • Avatar video
  • Publishing and metrics
  • More brandsEach with its own voice and palette.
  • New channelsYouTube, the newsletter, the website.
  • Your toolsAnalytics, CRM and image library.
  • Your rulesWho approves each post.

Connects to what you already use

  • Instagram
  • TikTok
  • LinkedIn
  • YouTube
  • Facebook
  • Brevo
  • WordPress
  • Google Analytics
  • HubSpot
  • Airtable
  • Notion
  • Google Drive

Three extensions, for example

  • A second brandThe founder's personal brand next to the company's, each with its own calendar.
  • The weekly newsletterThe week's content becomes the newsletter, ready to send once you approve it.
  • From long video to clipsA YouTube video becomes reels and shorts with subtitles and your template.

Scope and amount go in the written proposal.

Custom AI systemsCustom agents and connections between agents

Start with a meeting

Madison · Marketing agent

We show you Madison at work and see together whether the fixed scope fits you or it should be built to measure.

Request a meeting

Or reach us directly